The Beauty RS™ monogram

Privacy Policy

Effective date: 15 October 2026

The Beauty RS Pty Ltd ("The Beauty RS™", "we", "us" or "our") respects your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you interact with The Beauty RS™ website, mobile application, products, services and related communications. We aim to manage personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where they apply.

1. Information We May Collect

Depending on how you interact with The Beauty RS™, we may collect account and contact information such as your name, email address, account and login information, country or region, and information you provide when contacting us or requesting support.

Where you choose to provide it, we may also collect beauty profile information such as your skin type, skin concerns, sensitivities or preferences, skin tone and undertone, and beauty and product preferences. Some information voluntarily provided through your beauty profile may be considered sensitive information under applicable privacy laws.

When you use The Beauty RS™, we may collect information relating to your Collection and products, including products added to your Collection or Wishlist, product ratings and favourites, opening dates, expiry or period-after-opening information, product status, notes, shade and variant preferences, saved looks or skincare routines, and products you choose to include in or exclude from recommendations.

We may also collect technical and usage information such as device and operating-system information, app version, IP address, diagnostic information, crash reports, feature usage and interaction information, and notification preferences.

When you visit our website, we may collect limited technical information through cookies, analytics tools or similar technologies.

2. How We Collect Information

We may collect personal information directly from you when you create an account, complete a profile, contact us or use our services.

We may also collect information when you add, scan, search for, rate or manage products; through your use of The Beauty RS™ website or application; from third-party services where you have authorised the connection; and from service providers supporting the operation, security and functionality of our platform.

We aim to collect only information reasonably necessary for the operation and improvement of The Beauty RS™.

3. How We Use Your Information

We may use personal information to create and manage your account, provide and personalise The Beauty RS™ services, maintain your beauty Collection and Wishlist, generate personalised makeup looks or skincare routines, provide product, expiry and Collection notifications, remember your product preferences, ratings and settings, improve product search and recommendation functionality, provide customer support, maintain security and prevent misuse, diagnose technical problems and improve application performance, understand how our services are used, communicate important service or account information, and comply with legal and regulatory obligations.

We do not intend to use personal information in ways unrelated to the purposes for which it was collected without an appropriate legal basis or consent where required.

4. AI-Powered Features

Certain features of The Beauty RS™ may use artificial intelligence to assist with personalised makeup looks, skincare routines or other recommendations.

When you use an AI-powered feature, limited information relevant to the request may be processed by an approved AI service provider.

We aim to minimise the information provided to AI systems and to use only information necessary to deliver the requested feature.

The Beauty RS™ does not intend AI-generated information to constitute medical diagnosis, medical treatment or professional healthcare advice.

AI outputs may not always be accurate and should be considered alongside product instructions, manufacturer guidance and appropriate professional advice where relevant.

5. Confidentiality

We treat user account information, beauty profiles, private Collections, ratings, notes and other non-public personal information as confidential.

We do not make a user's private Collection or profile information publicly available unless the user has expressly chosen to use a feature that shares or publishes particular information.

Employees, contractors and service providers who require access to confidential information for legitimate operational purposes are expected to handle that information appropriately and only for authorised purposes.

6. Sharing of Personal Information

We may disclose limited personal information to trusted service providers where necessary to operate The Beauty RS™.

These providers may support cloud infrastructure and hosting, database and data storage services, authentication, push notifications, artificial intelligence, product and barcode lookup services, analytics and crash reporting, subscription and payment entitlement management, translation services, security and technical support.

Depending on the services in use, providers may include companies such as Supabase, Amazon Web Services, Firebase/Google, OpenAI, RevenueCat, Apple and Google Play, together with other approved providers introduced from time to time.

We do not sell personal information to advertisers.

We may also disclose information where required or authorised by law, where necessary to protect the security of our users or systems, or in connection with a legitimate corporate transaction subject to appropriate confidentiality and legal protections.

7. International Processing

The Beauty RS™ is designed as a global service.

Some of our technology and service providers may process or store information outside Australia.

Where personal information is disclosed to an overseas recipient, we will take reasonable steps as required under applicable privacy law to protect that information.

Australian Privacy Principle 8 contains specific requirements relating to cross-border disclosure of personal information.

The countries in which information may be processed may change as our technology providers and infrastructure evolve.

8. Data Security

We take reasonable technical and organisational steps to protect personal information against unauthorised access, misuse, interference, loss, modification and unauthorised disclosure.

Security measures may include access controls, authentication, secure communications, restricted administrative access and appropriate technical safeguards.

No internet-based service can guarantee absolute security. We therefore continually review our security practices as The Beauty RS™ develops.

9. Data Retention

We retain personal information only for as long as reasonably necessary for providing our services, maintaining user accounts, legitimate business and security purposes, resolving disputes, and meeting legal, regulatory or accounting obligations.

Where information is no longer required, we will take reasonable steps to delete, destroy or de-identify it where appropriate and legally permitted.

10. Accessing or Correcting Your Information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

Where available, some information can also be updated directly through your account with The Beauty RS™.

Requests can be sent to: team@thebeautyrs.com

We may need to verify your identity before responding to an access or correction request.

11. Account Deletion

Users may request deletion of their account with The Beauty RS™ and associated personal information, subject to information we are legally required or permitted to retain.

Additional account-deletion controls may also be provided directly within The Beauty RS™ application.

12. Marketing Communications

Where you choose to receive marketing communications from The Beauty RS™, including launch information, product updates or promotional communications, you may unsubscribe at any time using the unsubscribe mechanism provided or by contacting us.

We may still send essential service, account, security or legal communications where necessary.

13. Children and Age Requirements

The Beauty RS™ application is intended for users who meet the minimum age requirements applicable to the service.

Where our service requires users to be 18 years of age or older, users who do not meet that requirement should not create an account or provide personal information through the application.

14. Cookies and Analytics

Our website and application may use cookies, analytics tools or similar technologies to understand usage, maintain functionality, detect technical problems and improve our services.

Where required, users will be provided with appropriate choices regarding optional cookies and tracking technologies.

15. Data Breaches

If a security incident involving personal information occurs, we will investigate the incident and take appropriate steps to contain and respond to it.

Where the Notifiable Data Breaches Scheme or another applicable law requires notification, we will notify affected individuals and relevant authorities as required.

16. Third-Party Websites and Retailers

The Beauty RS™ may provide links to retailers, brands or other third-party websites.

When you leave The Beauty RS™ and interact with another organisation, that organisation's own privacy practices and terms apply.

The Beauty RS™ is not responsible for the privacy practices of independent third-party websites or services.

17. Changes to This Privacy Policy

The Beauty RS™ will continue to evolve, and our privacy practices may change as new features, services and technology providers are introduced.

We may update this Privacy Policy from time to time.

The current version will be published on our website together with its effective date.

18. Questions or Privacy Complaints

If you have a question, concern or complaint regarding privacy or the handling of your personal information, please contact:

The Beauty RS Pty Ltd, Australia. Email: team@thebeautyrs.com — Website: www.thebeautyrs.com

We will review privacy enquiries and complaints and aim to respond within a reasonable period.

If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner (OAIC) or another applicable privacy regulator.

The Beauty RS Pty Ltd — Australia

team@thebeautyrs.com